The Valley Group

a better



Our vision is to become a sustainable global shopper activation company, by supporting change across the industry and guiding brands towards an environmentally considered approach from design to production and beyond.

Forward thinking mindfulness

Valley are committed to reducing the impact point of sale makes on the environment. Across all elements of the business, we strive to make decisions with consideration to carbon footprint as well as social impact. Valley’s R⁶ is an important sustainability framework we have adopted both internally across the business and within retail. Our ambition is to make R⁶ recognised across the industry as a trusted standard in sustainability. Valley’s R⁶ QR code acts as an important device in guiding store staff with information following display end of use, helping brands in delivering their environmental objectives, whilst offering a clear visibility of recycling compliance.

Turning waste into new products

Our Shelf Life initiative reimagines unwanted retail fixtures into vital solutions for people who need it the most. Working with global brands we save materials destined for landfill and give them a new purpose. Valley worked in partnership with Beats on a unique initiative to up-cycle former retail fixtures into furniture for classrooms, supporting over 200 children’s educational projects across India and Egypt.

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Making POS Greener

We are working with POPAI Sustain® to provide brands with an immediate insight into the environmental impact of their POS displays.

Sustain® evaluates a point of sale display from all angles, including design, logistics, materials and end-of-life, giving it a sustainability score out of 120. The lower the score, the better! This makes it easy to compare creative options, with tips on how to make the design more sustainable.

This tool helps brands and retailers conduct a thorough check of their displays, making smarter decisions to minimise their environmental impact.

Learn more here


Award winning thinking

By extending the life span of campaign components through creative solutions, we have helped to further reduce the environmental impact of brand storytelling. Levi’s partnered with Valley on the award-winning Levi’s Recycling Project, which included re-purposing 1000 banners from stores and saving 2400m2 of HDPE (high density polyethylene) destined for landfill. Working alongside Belgium sustainability brand Nowa, window banners were re-purposed to create purses and wallets, a truly innovative approach to the up-cycling of campaign assets.
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More Case Studies →