The Valley Group

← Marshall

← Marshall

Marshall Case Study

For 60 years Marshall have evolved their unique, larger than life sound into the iconic brand they are today. Marshall is the epitome of live music, their individual concert style sound tuned to pumping bass is a distinctive character of their products. So how does a brand with such originality communicate to the customer at retail what the Marshall difference is?
Working in partnership with Studio CO2 across 214 Curry’s stores, Valley created a retail first for the market, whilst picking up GOLD at The POPAI Awards in the Consumer Electronics category along with a bronze for Display of the Year. Using touch screen technology along with Bluetooth functionality, a four speaker in-store display allows the customer to experience a range of sound across Marshall products from portable to home line devices. This innovative display allows the customer to seamlessly experience the sound of their own playlist across multiple speakers without the need to re-connect from product to product. Delivering a truly immersive brand experience for the customer, bespoke screen content is played during the demonstration to aid shopper product discovery and further educate the consumer on product features.

Gaining valuable shopper intelligence

Highly engaging and designed to deliver strong visual impact in-store, our intelligent display solution also offers access to live customer data. This gives the brand and retailer valuable insight into tracks played, product preference and the geography of the unit allowing stock allocation to be tailored to maximise sell through of product.

Precise engineering by Valley combined with a modular design approach delivers a long-lasting solution for the brand. Adaptability within the design allows for product updates and new launches, along with remote management of music and campaign content to keep brand messaging relevant. The display also features TapScan offering a portal for the customer to experience the ultimate in shopper convenience. Customers can explore and purchase from the full Marshall range whilst Curry’s partnership with Deliveroo enables quick delivery of product direct to home, retaining the sale for Curry’s whilst delivering complete satisfaction for the customer.

Larger than life sound, delivered through immersive in-store experiences

← Marshall Case Study

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