The Valley Group

← Bayer

In-depth pharmaceutical retail knowledge

+1200stores

Visualimpact in store

Quickdelivery

← Bayer

Bayer Case Study

The world of healthcare is a highly competitive industry. It’s strict regulation requires expertise and in-depth consumer knowledge to be able to support brands in this category. Global pharmaceutical giant Bayer have counselled Valley’s expertise in the sector across a number of market leading brands within their portfolio, from design through to production and delivery into store.
Working across leading brands such as Berocca, Canesten, Clarityn and Rennie our experienced design team work closely with Bayer to create visually impactful and attention-grabbing solutions, often within restricted guidelines as part of a heavily governed sector. We have significant understanding and in-depth knowledge of PAGB regulations and retailer guidelines working across 1200 UK stores including Superdrug, Morrisons, Tesco and Asda, to ensure full compliance is delivered along with a quick to market turnaround. Sustainability is a key consideration from design through to production, ensuring all of our solutions are environmentally friendly and only use FSC accredited materials along with eco-friendly UV print.
We worked closely with Bayer to help raise awareness of women’s intimate health as part of The Truth Undressed and International Women’s Day campaign’s for Canesten. By delivering a phygital experience, combining both physical and digital touchpoints, we helped the brand deliver a more compelling story. QR codes were placed on specific display solutions to offer the consumer the opportunity to access health care and product guidance to read later at their convenience, beyond an in-store environment.

In-depth understanding of retailer and industry regulations

← Bayer Case Study

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