The Valley Group

← Bayer

In-depth pharmaceutical retail knowledge

← Bayer

Bayer Case Study

We partner closely with global healthcare leader Bayer to bring in-store campaigns to life in bold, unexpected ways. Connecting brands with shoppers in meaningful moments that go beyond the shelf.

Working across trusted names like Berocca, Canesten, Clarityn and Rennie, our design team create attention-grabbing, award-winning displays, even within the strict parameters of a heavily regulated sector.

Our deep understanding of PAGB guidelines and retailer compliance ensures every display we produce is retail-ready across more than 1,200 UK locations including Superdrug, Morrisons, Tesco and Asda. Fast turnaround is second nature, and sustainability is key in from concept to completion, using only FSC-certified materials and eco-friendly UV print.

One standout moment? The launch of the ‘Let’s Talk’ campaign for Canesten x MUA in Superdrug.

This powerful collaboration aimed to break taboos around intimate health among younger audiences, whilst celebrating real beauty.

With over 55% of women avoiding medical advice due to embarrassment, Canesten set out to promote honest conversations, partnering with relatable, youth-led brands to change the narrative. As the physical touchpoint for a broader, influencer-led campaign, our in-store display played a pivotal role. Featuring:

•A gift-with-purchase mirror, supporting both self-examination and self-expression

•Limited-edition beauty SKUs to drive trial and cross-category interest

•Triangular navigation cues that simplified product discovery across ranges

•A strategically placed QR code at phone-height for discreet access to Canesten’s online support resources, boosting interaction by up to 75%

This wasn’t just a retail campaign, it was a conversation starter, empowering shoppers and breaking down barriers where it matters most.

Category disruption done right

← Bayer Case Study