KaDeWe’s impressive scale, as the largest department store in continental Europe, transforms it into something akin to a bustling cityscape. Within its expansive dimensions lies a labyrinth of walkways, plazas and distinct neighbourhoods which host a multitude of activities. These extensive spaces offer a diverse range of opportunities for brand activations, social interactions, and cultural experiences to unfold.

The space is divided into 4 quadrants, targeted at different shoppers- classic, experimental, young and generic, each delivering a different experience, allowing the store to focus its product and brand offering. We are seeing more landmark stores, such as Galeries Lafayette in Paris and Selfridges London, redefining department store purposes and traditions. The sheer scale of the spaces they inhabit allow them to do what others can’t, becoming event spaces and galleries.

“Some day all department stores will become museums and all museums will become department stores.”

Andy Warhol