← The best of IFA 2024
IFA 2024
This year’s show highlighted several exciting developments across home interconnectivity, AI and smart retail displays that capture shopping habits. With brands such as SharkNinja, Hisense and Samsung paving the way for a future where technology is deeply integrated into our daily lives, transforming how we shop, cook, and interact with our homes. With advancements in AI, along with POS displays that can help shape shopping experiences, the future of retail is smarter, personalised, and more interconnected than ever before.
Display Innovation: SharkNinja’s Retail First with LIDAR Technology
SharkNinja, renowned for its cutting-edge household appliances, introduced a retail first at IFA 2024 with its LIDAR-powered retail displays. The displays engineered and produced by Valley, are designed to enhance the retail experience in Currys stores by capturing shopper behaviour in real-time and providing both brand and retailer with deep insight into customer preferences. By using LIDAR technology, the displays offer live visibility of shopper habits including product interaction and dwell time, offering actionable insights to optimise product ranging as well as display design.
The keynote sessions from SharkNinja’s CEO, Mark Barrocas provided a deep dive into how SharkNinja’s technologies are transforming retail, including their ambitious product launch plan, driving sales through innovation. This insight helps us to understand the future needs of our clients, to ensure we can stay one step ahead. One of the standout moments from the show had to be Holly Haggas going above and beyond, appearing on stage to support the team in showcasing their new hair styling products!
Gamification in Retail
We saw some great examples of gamification at IFA, in particular, Hoover, who made waves by incorporating games into the retail experience. The brand showcased how it is using interactive experiences to engage consumers in a more meaningful way. By integrating gamification into in-store displays encourages shoppers to trial products. This interactive retail strategy drives sales by making shopping more engaging and fun, we think this is a great opportunity for CE brands to stand out in multi branded environments.
IMAGES: LIDAR DISPLAYS FOR SHARKNINJA PRODUCED BY VALLEY
AI-Powered Home Solutions
AI continues to be a major driving force at IFA, with brands across categories utilising the technology to enhance product offerings and customer experiences. Samsung stood out with its AI-powered solutions, particularly in the smart home and food management sectors. Samsung’s Smart Home Pro AI system introduced a personalised experience where consumers can receive meal recommendations based on the actual contents of their fridge, using its AI-powered ingredient manager to monitor expiry dates. It also optimises cooking settings through smart appliances, which automatically adjust based on the recipe, ensuring flawless cooking.
Interconnectivity and the Smart Home Ecosystem: Hisense
Hisense focused heavily on the interconnectivity of its devices, further expanding its smart home ecosystem. Hisense’s smart products work seamlessly together, offering consumers a fully integrated experience where their appliances, entertainment systems, and even home security are all connected through a single, user-friendly platform. This integrated ecosystem was one of the key trends at IFA, showing how the future home will be built on a foundation of interconnected devices to create convenient, comfortable and safe living experiences.
Want the full low down on IFA, Berlin retail and ideas to increase your sales? Drop us an email to find out more
victoria_dougherty@thevalleygroup.com
