The Valley Group

TaylorMade x Valley

June 28, 2023

← TaylorMade x Valley

Stealth 2: More Carbon, More Fargiveness

Design driven by insight
With breakthrough technologies, TaylorMade golf clubs are renowned for revolutionising the performance of golfers across all abilities. As with any new product launch in the highly competitive golf market, delivering impact at point of sale, often in cluttered pro shop environments, is essential to raise product awareness and communicate the benefits of the technology behind the club. Following the successful partnership between TaylorMade and Valley in the launch of Stealth 1, we were delighted to support with the launch of the brands newest edition driver, Stealth 2, across UK, Europe, US and Canada. Our experienced team co-ordinated the embargoed launch across 2200 stores globally, managing multiple creative and language variants, it was vital that the campaign was delivered with accuracy and precision.

A winning team

Our award-winning display for Stealth 1 offered our creative team valuable insight into shopper behaviour, influencing the design of the new concept. The unique shape of the display, inspired by the driver’s hexagonal face design, is designed to disrupt the retail space, whilst a proximity sensor activates a pulsing light, illuminating the face of the driver. This not only attracts attention but maintains focus on the driver head where the technology is centred. The display unit has its own power supply, ensuring flexibility to allow stores to place in prime position without restrictions, whilst a QR code offers the shopper access to exclusive content providing further information on the benefits of the product. A display solution grounded in insight, delivered with skill. A winning combination of course.

‘Jon and the team did a great job from concept through to production and the roll out itself. Feedback we have had from retailers is that it looks very impactful, it definitely does the job of getting attention in store.’

Simon Gilbert, Senior Marketing and Experiential Manager, TaylorMade