The Valley Group

Si Armani: Lighting up Global Travel Retail

December 14, 2023

← Si Armani: Lighting up Global Travel Retail

Giorgio Armani

Attracting shoppers

In the fast-paced world of Global Travel Retail, we know how important it is to create memorable and engaging shopping experiences. One brand who has mastered the art of captivating its audience at retail is Giorgio Armani. Renowned for its luxury products and premium retail positioning, we supported the brand in delivering a truly outstanding shopper experience.

The Armani Si Global Travel Retail campaign launched in Dubai International Airport, is a great example on how to attract shopper attention across key touchpoints throughout the customer journey. The creative approach is scaled with a series of solutions, to ensure each space is potentailised to maximise brand impact and visibility. Through using a concise colour palette of gold, Armani red and nude along with large lightboxes and screens, the display maximises visibility across sightlines in a congested airport environment, regardless of space.

Armani understands that the modern traveller seeks more than just products, they crave a memorable shopping experience. The use of attraction lights plays a pivotal role in this storytelling approach, with the Si branding central to the design, created from replica bottles elevated using gold plated finish podiums. The design by Armani, skilfully integrates lighting elements that not only highlight the products but evoke a sense of glamour and sophistication. Whilst the play of lights is choreographed to enhance the ambiance, creating an atmosphere that mirrors the essence of the brands identity.

The collaboration between Valley and Craftsman provides brands with access to a wealth of expertise derived from extensive industry experience. Holding import and export perfume licenses, we facilitate clients in creating cosmetic promotional displays for both airside and landside locations in International Airports across the Middle East and South West Asia. Leveraging our expansive manufacturing capabilities across the EMEA region, we offer comprehensive services, spanning creative design, manufacturing, and premium installation, enabling brands to reach global audiences seamlessly.