← Making Crunch Count: Jordans bowl of excellence in Waitrose
JORDANS
In the fiercely competitive Everyday Cereals category, Jordans needed to cut through the noise to drive sales of their new product launch and secure long-term shelf space in Waitrose. The mission was clear: disrupt the shopper journey and convince customers to switch from their go-to brand, or expand their basket, by trying Jordans delicious new Popped Oat Crunch.
Challenge accepted.
Starting with a creative agency concept, our task was to make it happen—cost-effectively and sustainably, without compromising on visual impact or retail compliance. That meant translating a bold vision into a buildable reality through smart engineering and sustainable materials.
Working within strict retailer guidelines, we developed a visually irresistible display, transforming the physical retail space into a memorable brand experience that captured the fun, flavourful personality of Popped Oat Crunch.
We prototyped, refined and optimised every element for production and eco efficiency, to ensure we supported Jordans sustainability ethos. Using standard sheet sizes reduced waste and cost, whilst the giant cereal bowl was crafted by bending card over lightweight honeycomb board, tough enough to withstand the daily onslaught of supermarket trolleys.
Pretty tasty results:
• +4711% sales uplift vs prior week • +511% uplift in the week post-activation • 21k+ impressions on LinkedIn alone
The 2.5m footprint was fully optimised to maximise impact. A ceiling-suspended cereal box “pouring” Popped Oat Crunch grabbed attention, while the oversized bowl filled with ‘milk’ offered stock-holding with storytelling. At the heart of the display a rotating centrepiece created theatre, drawing the eyes of 80,000 weekly shoppers, creating countless instagrammable moments. Extending amplification across social media platforms through organic conversation, driving increased ROI for Jordans.
The results speak for themselves, acheiving a +4711% sales uplift vs prior week, with the halo effect of the activation continuing to drive sales +511% post activation. An incredible result for both Jordans and Waitrose.
What happened to the ‘bowl of excellence’ after the promo period had ended? So well-loved was the display, it was returned to Jordans HQ post-campaign as a permanent showcase piece.
By combining creative flair, sustainability, and retail practicality, this campaign didn’t just make noise, it delivered real-world impact.
