The Valley Group

Lancôme brings ‘Summer in Provence’ to Dubai Airport

September 5, 2023

← Lancôme brings ‘Summer in Provence’ to Dubai Airport


The power of multisensory journeys in retail

Multisensory journeys in retail have the ability to transform the act of shopping into a memorable experience. We know how important it is to deliver stand out physical experiences to ensure brands connect with consumers in a way which is both authentic and meaningful. Which is why appealing to all senses is a key part of achieving success at retail.

Lancôme’s ‘Summer Journey in Provence’ retail experience in Dubai Airport, offers travellers the opportunity to embark on a unique immersive journey as part of their Domaine de la Rose activation. This immersive showcase of fragrance, located within Concourse D, reflects Lancôme’s dedication to redefining beauty retail by offering an interactive shopper experience of sensory delight.

The Domaine de la Rose display invites travellers to step inside a world of scent as they embark on their journeys. Inspired by the allure of Lancôme’s gardens in Grasse, the perfume capital of the world, the display captures the essence of Lancôme’s commitment to cultivating exceptional quality flowers to produce their fragrances.

At the centre of the experience, an interactive table invites shoppers to learn more about the perfume distillery process through bespoke content presented on screens. Lancôme’s ‘Summer Journey in Provence’ activation redefines the retail experience for travellers seeking a touch of luxury. As Lancôme continues to push the boundaries of beauty and engagement, the brand remains dedicated to enriching the lives of its customers by delivering unforgettable moments within Global Travel Retail spaces.

‘The use of materials within the display have been carefully considered to add textural difference, with beautiful matte finishes alongside stone effect substrates selected to enhance storytelling at every touchpoint.’

The partnership between Valley and Craftsman offers brands access to expertise gained through deep rooted industry experience. We hold import and export perfume licences to assist clients with cosmetic promotional displays both air and land sides for International Airports throughout the Middle East and South West Asia. Through our wide scale manufacturing capabilities across EMEA, we open up the world from creative design and manufacture through to premium installation.

We deliver retail experiences which give people reasons to go shopping.