← Exploring Cosmoprof: What’s hot
Insight
Beauty in 2025 is evolving beyond traditional definitions, with new territories of expression taking centre stage at Cosmoprof. Exhibitors this year showcased how beauty is no longer confined to appearance, it now encompasses wellness, innovation and self-expression.
The growing category of intimate care and sexual wellness reflects a broader cultural shift towards openness and inclusivity. We also saw ground-breaking formulations designed to boost well-being hormones via the skin, emphasising the growing connection between beauty and mental health.
The rise of aesthetic treatments is also influencing product development. In 2025, we see a surge in ultra-targeted beauty solutions that mimic the lifting and sculpting effects of cosmetic procedures, all without a needle. These instant, face-enhancing products highlight the consumer demand for visible results with minimal invasiveness.
Meanwhile, 2024’s coveted ‘glass skin’ trend continues to expand beyond skincare, now extending to nails, hair and lips, reflecting a desire for radiant, flawless finishes. Alongside this, minimalist and sustainable packaging is more prominent than ever, aligning with consumers’ increasing eco-consciousness.
Fresh from Cosmo Talks, here are the key trends from the show….
Source: Como Trends, Beauty Streams, Cosmoprof
