Creating a buzz on social media is tough, with a staggering 65,000 posts every minute on Instagram alone, brands face the daunting task of standing out amidst the constant stream of content. In such a crowded space, securing meaningful engagement and visibility for products is increasingly challenging. We helped Puma achieve a multi million audience reach, driving visibilty and conversation amongst key communities.

For brands investing in social media campaigns, leveraging ambassadors and influencers to reach their audience has become a cornerstone strategy. These trusted voices hold sway over highly engaged communities, making user-generated content a powerful tool for amplifying brand reach and driving ROI. Studies show that a whopping 92% of people trust word-of-mouth recommendations over traditional ads, highlighting the importance of securing authentic and compelling posts from influencers.

For the launch of their new golf footwear ranges, Cobra Avant and PhantomCat Nitro, Puma were looking for a stand out ‘WOW’ moment, turning to Valley to create an unboxing occasion for global ambassadors as they excitedly unveiled their new footwear.

The result? Out of the box thinking (literally!) We created a ground breaking design that seamlessly elevates and reveals the footwear in one fluid motion, creating an unforgettable, ‘Instagrammable’ moment. The engineering behind the design was no small feat, requiring meticulous attention to detail to ensure a flawless reveal every time.