← Winning where it matters: Helping Unilever and Graze Conquer the Aisle
UNILEVER CASE STUDY
Our longstanding partnership with Graze has enabled us to support the B Corp-certified brand in driving smart cost efficiencies across their UK retail footprint, reaching over 5,000 stores nationwide.
Graze needed our help and extensive knowledge to scale the brand into the retail arena, so we promptly assisted by placing an experienced shopper marketing professional within Graze’s HQ to assist the team in acquiring a foothold within the UK retail space. We quickly realised that compliance was issue in-store for the brand and established that pre-filling all shippers and pallet displays would be the key to their success in the FMCG promotional display sector. We consistently work with Graze across both their Marketing and Supply teams to improve display ROI in a notoriously difficult sector, always challenging decisions in order to create a long-lasting relationship built on results.
Valley work closely with market leading brands within the Unilever portfolio including Graze, Ben and Jerry’s, Magnum and Walls. As well as supporting sales at point of purchase, Valley have helped guide the brands in delivering their wider sustainability objectives.
As a proudly plastic-free brand, Wall’s is committed to delivering environmentally responsible solutions across all its point-of-purchase and display materials. At Valley, we’ve helped bring that vision to life, producing everything from display shrouds to pavement signs using fully recycled and recyclable materials.
From supermarket aisles to theme parks, and across out-of-home and convenience sectors, our sustainable displays ensure Wall’s stands out, without costing the earth.
“As an impulse brand heavily prioritising off shelf displays, we would not be where we are today without Valley!”
Britta Bayer, Senior Shopper Marketing Manager, Graze
