The Valley Group

Peroni Capri: A launch delivered with style

June 21, 2023

← Peroni Capri: A launch delivered with style

Peroni Capri

A refreshing approach to driving sales
Valley have supported the successful, nationwide launch of Peroni Capri for Asahi, the newest addition to its Peroni portfolio. Backed with a £3m integrated marketing campaign, the brand hopes its first global brand expansion in its history will help it to become a top ten global beer brand by 2030.

Perfectly presented to drive an opportunity among a younger consumer and beer drinker, Valley have supported the rollout across 170 UK Majestic stores helping the brand to achieve prime positioning in-store whilst driving sales at point of purchase. The fully recyclable and flexible display solutions we have produced for Asahi have been designed to significantly reduce costs and carbon footprint. Interchangeable graphics allow stores a quick and simple approach to updating campaign assets, without the need for additional fixtures or fittings.

A sustainable solution

To further maximise ROI for the brand, graphics have been dual sided to feature 2 key brand campaigns, Peroni Capri and Asahi’s Rugby World Cup headline beer sponsorship. Since implimentation of the display unit into Majestic stores 2 years ago, we have helped significantly reduce the brands carbon footprint from replacing displays on a monthly basis due to wear and tear of heavy items, to a robust fully flexible solution. An eco-friendly approach to reducing print and distribution costs whilst saving the brand time and budget.
“Peroni Nastro Azzurro Stile Capri represents a significant milestone for us and the sector – bringing an exciting and innovative new beer to the market’’

Sam Rhodes, Marketing Director, Asahi UK