← Lancôme Absolue: Amplifying experiences in GTR
DUBAI
Sometimes taking simple design cues from classic beauty icons such as rose petals, and combining them with luxurious palettes of soft pink and metallic gold can create the most impactful of spaces.
At Dubai International Airport, Lancôme’s Absolue fragrance display offers travellers an exquisite, immersive journey into the world of luxury perfume. Located within the bustling transit area, this display is a true celebration of Lancôme’s Absolue fragrances, crafted from roses harvested by hand. Shoppers are guided through the intricate extraction process of Absolue’s signature scent, capturing the rose’s essence in every bottle.
The display’s design by Lancôme is a masterpiece, blending femininity and elegance with bold and beautiful imagery attracting passing commuters. At the centre of the display, an organic shaped table showcases the fragrance collection, inviting travellers to sample the products and explore the craftsmanship that goes into each scent. The setting encourages tactile and olfactory discovery, creating a memorable brand experience through sight, scent, and touch.
Adding to the allure is a dedicated consultation area, where travellers can relax, enjoy a personalised fragrance consultation, and gain insight into the bespoke nature of Lancôme products. This serene corner, framed by floral, illuminated visuals, evokes the romantic ambiance of a rose garden, enhancing the immersive quality of the experience.
With premium finishes and a seamless journey from display to consultation, Lancôme’s Absolue display elevates luxury shopping, providing a sensory escape and a deep connection to the brand’s dedication to quality and artistry.
The collaboration between Valley and Craftsman provides brands with access to a wealth of expertise derived from extensive industry experience. Holding import and export perfume licenses, we facilitate clients in creating cosmetic promotional displays for both airside and landside locations in International Airports across the Middle East and South West Asia. Leveraging our expansive manufacturing capabilities across the EMEA region, we offer comprehensive services, spanning creative design, manufacturing, and premium installation, enabling brands to reach global audiences seamlessly.
