← Grenade: Disrupting the aisle in Sainsbury’s
GRENADE
We love it when a brand dares to break category norm, challenging the ordinary to deliver something bold and unexpected, creating knockout impact in-store.
With a clear mission to bring brand personality to the traditionally formulaic world of prefilled grocery displays, Grenade set out to disrupt the aisles in Sainsbury’s, boosting visibility and sales across 120 stores. With strict retailer guidelines and supply chain restrictions to navigate, this challenge called for an experienced pair of hands.
Enter Valley. We partnered with Grenade to design and manufacture a high-impact, prefilled shipper that delivered both theatre and commercial results. Centred around a playful Pick ‘n’ Mix theme, the display encouraged flavour trial and multi-purchase behaviour, turning a standard shipper into a shopper experience worth remembering.
Oversized placards, stacked crates and pick ‘n’ mix paper bags created visual disruption, while straightforward messaging like “High Protein” and “Low Sugar”, combined with 5-star customer reviews, helped shoppers make quick, confident decisions at the point of sale.
The results speak for themselves:
• Sales uplift: +66% • Volume increase: +45% • Turnaround: 2.5 weeks • Compliance rate: 100%
PRE-FILLED FOR PERFECTION
Prefilling was critical to the success of the project. By handling this ahead of dispatch to Sainsbury’s, ensured a quick turnaround, strong visual consistency and full compliance across stores.
We were also savvy with the design approach, choosing materials and processes that balanced sustainability, creativity and efficiency. The display was made from EB Flute corrugated board, recycled and fully recyclable, paired with clear lenses in recycled RPET, ensuring we met Grenade’s stringent sustainability targets.
From a manufacturing perspective, we engineered the Pick ‘n‘ Mix shipper to fit neatly into a standard transit box, overcoming a common barrier in pre-filled display logistics by reducing the number of palettes required, therefore lowering transport costs.
Once unpacked, the display cleverly expanded beyond its footprint to maximise impact in-store. Originally planned as a six-week activation, a removable header allowed for extended life beyond the promotional period, enabling Sainsbury’s to reposition the display front-of-store, continuing to drive sales long after the campaign window, delivering an ROI that surpassed expectations.
A great example that when creative design meets retail practicality, the results are powerful, scalable, and in this case, explosive.
“The Sainsbury team would love us to do this again, and have requested it, we are really happy with the overall impact this feature had. A fantastic result”
Nicole Mezzone, Trade Marketing Manager, Grenade
