Working with the brand’s distinct brand identity, we created an award-winning display solution which delivered Anastasia Beverly Hills products with strong visual impact, within the competitive cosmetics market.

Premium brushed rose gold detaling along with a play on matt and shine materials added visual intrigue to the display, whilst bold brand messaging and a full range of testers allowed shoppers to explore over 100 products and colour options.

It was essential that functionality sat at the heart of the display design. We engineered interchangeable graphic surfaces to enabled cost-effective campaign updates, while clear product messaging helped educate shoppers and support confident decision making in store. Integrated, easy-access product holding ensured availability at fixture, increasing engagement and encouraging larger basket sizes.