The activation was launched in Sainsbury’s stores across the UK resulting in an 84% increase in overall William Grant sales within stores featuring the display. The data we immediately obtained through TapScan offered instant insight into consumer interaction and product selection. A sales increase of +130% was seen on certain product lines exceeding brand expectations and offering a detailed understanding of shopper habits.
“This is such an engaging piece of activation! We asked William Grant to create a one-stop-shop to cater for 3 key spirits trends – at home cocktails, gifting and trade up – and this has exceeded our expectation. We’re thrilled with the outcome.”
Natasha Marroni, BWS Category Planner