Our experienced in-house design team worked with the brand to create a dynamic solution, bringing physical product into a digital experience. By using complex design details and sustainable material choices we were able to deliver long-lasting retail fixtures, whilst screens were incorporated into the display units to deliver bespoke, engaging content to the consumer.
From the design intent stage of the project the environmental impact of the display was fundamental in our consideration, along with its after-life recycling. By manufacturing a display both functional and hard wearing, we create a brand space with longevity, maximising return on investment whilst reducing environmental impact.
Over 80 stores received the new look and feel kit, with iterations across full Nikon branded space through to counter top units. Our solution positioned the brand a cut above the competition, delivering instant stand out in-store whilst driving increased consumer engagement.