The Valley Group

← Nikon


← Nikon

Nikon Case Study

Since 2020 Nikon has partnered with Valley to enhance customer connections with the brand, whilst delivering deeper in-store product learning experiences. Nikon were seeking an impactful solution to help guide the consumer through their purchase journey, whilst elevating brand visibility ahead of competitors.
Building on our learnings from successful Nikon projects delivered into John Lewis using TapScan, it was clear that customers wanted to discover product capabilities and deep dive into the results they could achieve from Nikon products. TapScan functionality allowed connection to bespoke microsites built specifically for each camera, seamlessly connecting the consumer learning experience across platforms.

Engineered To Last

Our experienced in-house design team worked with the brand to create a dynamic solution, bringing physical product into a digital experience. By using complex design details and sustainable material choices we were able to deliver long-lasting retail fixtures, whilst screens were incorporated into the display units to deliver bespoke, engaging content to the consumer.

From the design intent stage of the project the environmental impact of the display was fundamental in our consideration, along with its after-life recycling. By manufacturing a display both functional and hard wearing, we create a brand space with longevity, maximising return on investment whilst reducing environmental impact.

Over 80 stores received the new look and feel kit, with iterations across full Nikon branded space through to counter top units. Our solution positioned the brand a cut above the competition, delivering instant stand out in-store whilst driving increased consumer engagement.

Bringing physical product into a digital experience

← Nikon Case Study