← William Grant and Sons: Raising the Bar at Christmas
WILLIAM GRANT & SONS
A cocktail for success
Our experienced design team created an immersive, magical Winter Wonderland aesthetic in Sainsbury’s presenting William Grant & Sons product ranges as seasonal gifting.
QR codes led the consumer to exclusive cocktail recipes to try themselves, furthering the brand experience at home. Enabling TapScan as part of the display created an engaging space for the customer, whilst delivering a digital and physical brand experience with bespoke product landing pages generating important customer insight.
An 84% increase in sales
The activation was launched in Sainsbury’s stores across the UK resulting in an 84% increase in overall William Grant sales within stores featuring the display. The data we immediately obtained through TapScan offered instant insight into consumer interaction and product selection. A sales increase of +130% was seen on certain product lines exceeding brand expectations and offering a detailed understanding of shopper habits.
“This is such an engaging piece of activation! We asked William Grant to create a one-stop-shop to cater for 3 key spirits trends – at home cocktails, gifting and trade up – and this has exceeded our expectation. We’re thrilled with the outcome.”
Natasha Marroni, BWS Category Planner
