← Lancôme: Where Science Meets Skincare
DUBAI
With the ever-growing desire for ‘in real life’ experiences, imagine stepping into a retail space that can analyse your skin in real-time, offering instant insight and personalised skincare recommendations.
That’s exactly what our team have created for Lancôme Genifique, an immersive, science-backed retail experience that educates, engages and personalises skincare like never before.
By combining cutting-edge technology with expert advice, this interactive retail display transforms the way shoppers engage with skincare, making the experience both accessible and convenient. A perfect blend of science, innovation and customer experience, designed to make skincare personal again.
Let’s take a closer look at why this stunning activation in Dubai International airport, is turning heads for the brand, capturing the attention of on-the-go travellers.
Bold and Eye-Catching Design
The navy blue and white colour scheme, designed by Lancôme, strikes the perfect balance between scientific credibility and accessibility. It feels premium and trustworthy without being intimidating. Illuminated flooring further enhances the space, creating a striking visual impact in the fast-moving Global Travel Retail (GTR) environment.
Clear & Effective Communication
Messaging is result-driven and easy to understand. Statements like “Reverse skin damage in 1 week” grab attention instantly, while scientific explanations serve as supporting information, reassuring customers about the effectiveness of the products.
Oversized Marketing
To make an immediate impression, we meticulously crafted oversized product bottles in-house, providing a strong visual cue for travellers and reinforcing brand recognition.
Bringing Skincare to Life Through Innovation
Lancôme’s Skin-Scanner machines have the ability to analyse skin tone, damage, and hydration in real-time, recommending the best products for each customer. Whilst handheld face scanners enable staff-led, personalised skincare consultations, ensuring customers receive tailored solutions for their individual skin concerns.
Ipad’s feature on the central table, displaying bespoke video content, educating shoppers on the science behind the products offering an enhanced storytelling opportunity.
The collaboration between Valley and Craftsman provides brands with access to a wealth of expertise derived from extensive industry experience. Holding import and export perfume licenses, we facilitate clients in creating cosmetic promotional displays for both airside and landside locations in International Airports across the Middle East and South West Asia. Leveraging our expansive manufacturing capabilities across the EMEA region, we offer comprehensive services, spanning creative design, manufacturing, and premium installation, enabling brands to reach global audiences seamlessly.
