Viewpoint Archive - The Valley Group https://thevalleygroup.com/viewpoint/ Tue, 13 Oct 2026 16:58:19 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://thevalleygroup.com/wp-content/uploads/cropped-valley_favi-32x32.jpg Viewpoint Archive - The Valley Group https://thevalleygroup.com/viewpoint/ 32 32 POPAI Triple Award Winners! https://thevalleygroup.com/viewpoint/popai-triple-award-winners/ Mon, 12 Oct 2026 10:56:07 +0000 https://thevalleygroup.com/?post_type=viewpoint&p=13383 The post POPAI Triple Award Winners! appeared first on The Valley Group.

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← POPAI Triple Award Winners!

POPAI 2026

We’re proud to announce that Valley have won 3 awards at this year’s POPAI!

We’re incredibly happy to have picked up three Silver awards at POPAI 2026, recognising three very different projects that share one thing in common: creating retail experiences that get shoppers to stop, engage and take notice.

For WHOOP, the challenge was bringing a digital-first product to life in a physical retail environment. Our Peter Jones shop-in-shop won Silver in the highly competitive Shop in Shop, Pop up category, by creating a calm, premium space where shoppers could discover, understand and interact with the technology. The judges praised how the execution combined clear education, strong visibility and tactile trial, helping build understanding and confidence in a product that would otherwise be difficult to experience before purchase.

Want to know how we made it happen? click here and find out

Bold, playful and impossible to overlook, our Surreal front of store display in Waitrose, won Silver in the Short Run Temporary Category, designed to attract attention and encourage trial. Combining sustainable materials with unmistakable brand cues, the display captured Surreal’s personality while reaching new shoppers. The judges highlighted its approachable, light-hearted execution and strong visibility, creating a memorable retail moment. Not to mention its promotion to Head of Sales within the business!

Click here and find out more

We also picked up Silver in the Entertainment and Leisure category, with our super impactful standee designed for Allwyn UK, operator of The National Lottery, designed to turn a familiar purchase into something much harder to miss, using impactful 3D elements to create excitement and anticipation in-store. The judges recognised the execution for delivering a clear, engaging message, providing shoppers with a memorable reminder to play while bringing extra theatre and visibility to the retail environment.

These awards are a brilliant reflection of the creativity, hard work and collaboration that goes into bringing great ideas to life. We’re incredibly proud of the team behind each project and hugely grateful to our clients for trusting us with their brands.

The post POPAI Triple Award Winners! appeared first on The Valley Group.

]]> Meet Surreal’s New Head of Sales https://thevalleygroup.com/viewpoint/meet-surreals-new-head-of-sales/ Mon, 12 Oct 2026 10:45:21 +0000 https://thevalleygroup.com/?post_type=viewpoint&p=13191 The post Meet Surreal’s New Head of Sales appeared first on The Valley Group.

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← Meet Surreal’s New Head of Sales

POPAI 2026

We’re proud to announce that Valley have won 3 awards at this year’s POPAI!

We’re incredibly happy to have picked up three Silver awards at POPAI 2026, recognising three very different projects that share one thing in common: creating retail experiences that get shoppers to stop, engage and take notice.

For WHOOP, the challenge was bringing a digital-first product to life in a physical retail environment. Our Peter Jones shop-in-shop won Silver in the highly competitive Shop in Shop, Pop up category, by creating a calm, premium space where shoppers could discover, understand and interact with the technology. The judges praised how the execution combined clear education, strong visibility and tactile trial, helping build understanding and confidence in a product that would otherwise be difficult to experience before purchase.

Want to know how we made it happen? click here and find out

Bold, playful and impossible to overlook, our Surreal front of store display in Waitrose, won Silver in the Short Run Temporary Category, designed to attract attention and encourage trial. Combining sustainable materials with unmistakable brand cues, the display captured Surreal’s personality while reaching new shoppers. The judges highlighted its approachable, light-hearted execution and strong visibility, creating a memorable retail moment. Not to mention its promotion to Head of Sales within the business!

Click here and find out more

We also picked up Silver in the Entertainment and Leisure category, with our super impactful standee designed for Allwyn UK, operator of The National Lottery, designed to turn a familiar purchase into something much harder to miss, using impactful 3D elements to create excitement and anticipation in-store. The judges recognised the execution for delivering a clear, engaging message, providing shoppers with a memorable reminder to play while bringing extra theatre and visibility to the retail environment.

These awards are a brilliant reflection of the creativity, hard work and collaboration that goes into bringing great ideas to life. We’re incredibly proud of the team behind each project and hugely grateful to our clients for trusting us with their brands.

The post Meet Surreal’s New Head of Sales appeared first on The Valley Group.

]]> WHOOP: Redefining Wellbeing in Retail https://thevalleygroup.com/viewpoint/whoop-redefining-wellbeing-in-retail/ Mon, 12 Oct 2026 10:40:35 +0000 https://thevalleygroup.com/?post_type=viewpoint&p=13229 The post WHOOP: Redefining Wellbeing in Retail appeared first on The Valley Group.

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← WHOOP: Redefining Wellbeing in Retail

POPAI 2026

We’re proud to announce that Valley have won 3 awards at this year’s POPAI!

We’re incredibly happy to have picked up three Silver awards at POPAI 2026, recognising three very different projects that share one thing in common: creating retail experiences that get shoppers to stop, engage and take notice.

For WHOOP, the challenge was bringing a digital-first product to life in a physical retail environment. Our Peter Jones shop-in-shop won Silver in the highly competitive Shop in Shop, Pop up category, by creating a calm, premium space where shoppers could discover, understand and interact with the technology. The judges praised how the execution combined clear education, strong visibility and tactile trial, helping build understanding and confidence in a product that would otherwise be difficult to experience before purchase.

Want to know how we made it happen? click here and find out

Bold, playful and impossible to overlook, our Surreal front of store display in Waitrose, won Silver in the Short Run Temporary Category, designed to attract attention and encourage trial. Combining sustainable materials with unmistakable brand cues, the display captured Surreal’s personality while reaching new shoppers. The judges highlighted its approachable, light-hearted execution and strong visibility, creating a memorable retail moment. Not to mention its promotion to Head of Sales within the business!

Click here and find out more

We also picked up Silver in the Entertainment and Leisure category, with our super impactful standee designed for Allwyn UK, operator of The National Lottery, designed to turn a familiar purchase into something much harder to miss, using impactful 3D elements to create excitement and anticipation in-store. The judges recognised the execution for delivering a clear, engaging message, providing shoppers with a memorable reminder to play while bringing extra theatre and visibility to the retail environment.

These awards are a brilliant reflection of the creativity, hard work and collaboration that goes into bringing great ideas to life. We’re incredibly proud of the team behind each project and hugely grateful to our clients for trusting us with their brands.

The post WHOOP: Redefining Wellbeing in Retail appeared first on The Valley Group.

]]> How to Win in Boots https://thevalleygroup.com/viewpoint/how-to-win-in-boots/ Wed, 16 Sep 2026 11:05:24 +0000 https://thevalleygroup.com/?post_type=viewpoint&p=13354 The post How to Win in Boots appeared first on The Valley Group.

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The post How to Win in Boots appeared first on The Valley Group.

]]> IFA BERLIN: The Retail Display Trends Brands Should be Watching https://thevalleygroup.com/viewpoint/ifa-berlin-the-retail-display-trends-brands-should-be-watching/ Fri, 11 Sep 2026 11:45:38 +0000 https://thevalleygroup.com/?post_type=viewpoint&p=13339 The post IFA BERLIN: The Retail Display Trends Brands Should be Watching appeared first on The Valley Group.

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← IFA BERLIN: The Retail Display Trends Brands Should be Watching

POPAI 2026

We’re proud to announce that Valley have won 3 awards at this year’s POPAI!

We’re incredibly happy to have picked up three Silver awards at POPAI 2026, recognising three very different projects that share one thing in common: creating retail experiences that get shoppers to stop, engage and take notice.

For WHOOP, the challenge was bringing a digital-first product to life in a physical retail environment. Our Peter Jones shop-in-shop won Silver in the highly competitive Shop in Shop, Pop up category, by creating a calm, premium space where shoppers could discover, understand and interact with the technology. The judges praised how the execution combined clear education, strong visibility and tactile trial, helping build understanding and confidence in a product that would otherwise be difficult to experience before purchase.

Want to know how we made it happen? click here and find out

Bold, playful and impossible to overlook, our Surreal front of store display in Waitrose, won Silver in the Short Run Temporary Category, designed to attract attention and encourage trial. Combining sustainable materials with unmistakable brand cues, the display captured Surreal’s personality while reaching new shoppers. The judges highlighted its approachable, light-hearted execution and strong visibility, creating a memorable retail moment. Not to mention its promotion to Head of Sales within the business!

Click here and find out more

We also picked up Silver in the Entertainment and Leisure category, with our super impactful standee designed for Allwyn UK, operator of The National Lottery, designed to turn a familiar purchase into something much harder to miss, using impactful 3D elements to create excitement and anticipation in-store. The judges recognised the execution for delivering a clear, engaging message, providing shoppers with a memorable reminder to play while bringing extra theatre and visibility to the retail environment.

These awards are a brilliant reflection of the creativity, hard work and collaboration that goes into bringing great ideas to life. We’re incredibly proud of the team behind each project and hugely grateful to our clients for trusting us with their brands.

The post IFA BERLIN: The Retail Display Trends Brands Should be Watching appeared first on The Valley Group.

]]> Discovery Is Online. Understanding Happens In-Store https://thevalleygroup.com/viewpoint/discovery-is-online-understanding-happens-in-store/ Fri, 11 Sep 2026 11:28:55 +0000 https://thevalleygroup.com/?post_type=viewpoint&p=13348 The post Discovery Is Online. Understanding Happens In-Store appeared first on The Valley Group.

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← Discovery Is Online. Understanding Happens In-Store

POPAI 2026

We’re proud to announce that Valley have won 3 awards at this year’s POPAI!

We’re incredibly happy to have picked up three Silver awards at POPAI 2026, recognising three very different projects that share one thing in common: creating retail experiences that get shoppers to stop, engage and take notice.

For WHOOP, the challenge was bringing a digital-first product to life in a physical retail environment. Our Peter Jones shop-in-shop won Silver in the highly competitive Shop in Shop, Pop up category, by creating a calm, premium space where shoppers could discover, understand and interact with the technology. The judges praised how the execution combined clear education, strong visibility and tactile trial, helping build understanding and confidence in a product that would otherwise be difficult to experience before purchase.

Want to know how we made it happen? click here and find out

Bold, playful and impossible to overlook, our Surreal front of store display in Waitrose, won Silver in the Short Run Temporary Category, designed to attract attention and encourage trial. Combining sustainable materials with unmistakable brand cues, the display captured Surreal’s personality while reaching new shoppers. The judges highlighted its approachable, light-hearted execution and strong visibility, creating a memorable retail moment. Not to mention its promotion to Head of Sales within the business!

Click here and find out more

We also picked up Silver in the Entertainment and Leisure category, with our super impactful standee designed for Allwyn UK, operator of The National Lottery, designed to turn a familiar purchase into something much harder to miss, using impactful 3D elements to create excitement and anticipation in-store. The judges recognised the execution for delivering a clear, engaging message, providing shoppers with a memorable reminder to play while bringing extra theatre and visibility to the retail environment.

These awards are a brilliant reflection of the creativity, hard work and collaboration that goes into bringing great ideas to life. We’re incredibly proud of the team behind each project and hugely grateful to our clients for trusting us with their brands.

The post Discovery Is Online. Understanding Happens In-Store appeared first on The Valley Group.

]]> The Most Expensive Retail Display Is the One You Have to Replace https://thevalleygroup.com/viewpoint/the-most-expensive-retail-display-is-the-one-you-have-to-replace/ Thu, 27 Aug 2026 11:25:43 +0000 https://thevalleygroup.com/?post_type=viewpoint&p=13334 The post The Most Expensive Retail Display Is the One You Have to Replace appeared first on The Valley Group.

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← The Most Expensive Retail Display Is the One You Have to Replace

POPAI 2026

We’re proud to announce that Valley have won 3 awards at this year’s POPAI!

We’re incredibly happy to have picked up three Silver awards at POPAI 2026, recognising three very different projects that share one thing in common: creating retail experiences that get shoppers to stop, engage and take notice.

For WHOOP, the challenge was bringing a digital-first product to life in a physical retail environment. Our Peter Jones shop-in-shop won Silver in the highly competitive Shop in Shop, Pop up category, by creating a calm, premium space where shoppers could discover, understand and interact with the technology. The judges praised how the execution combined clear education, strong visibility and tactile trial, helping build understanding and confidence in a product that would otherwise be difficult to experience before purchase.

Want to know how we made it happen? click here and find out

Bold, playful and impossible to overlook, our Surreal front of store display in Waitrose, won Silver in the Short Run Temporary Category, designed to attract attention and encourage trial. Combining sustainable materials with unmistakable brand cues, the display captured Surreal’s personality while reaching new shoppers. The judges highlighted its approachable, light-hearted execution and strong visibility, creating a memorable retail moment. Not to mention its promotion to Head of Sales within the business!

Click here and find out more

We also picked up Silver in the Entertainment and Leisure category, with our super impactful standee designed for Allwyn UK, operator of The National Lottery, designed to turn a familiar purchase into something much harder to miss, using impactful 3D elements to create excitement and anticipation in-store. The judges recognised the execution for delivering a clear, engaging message, providing shoppers with a memorable reminder to play while bringing extra theatre and visibility to the retail environment.

These awards are a brilliant reflection of the creativity, hard work and collaboration that goes into bringing great ideas to life. We’re incredibly proud of the team behind each project and hugely grateful to our clients for trusting us with their brands.

The post The Most Expensive Retail Display Is the One You Have to Replace appeared first on The Valley Group.

]]> Solving Grocery’s Most Confusing Aisle https://thevalleygroup.com/viewpoint/solving-grocerys-most-confusing-aisle/ Wed, 19 Aug 2026 11:54:25 +0000 https://thevalleygroup.com/?post_type=viewpoint&p=13316 The post Solving Grocery’s Most Confusing Aisle appeared first on The Valley Group.

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← Solving Grocery’s Most Confusing Aisle

POPAI 2026

We’re proud to announce that Valley have won 3 awards at this year’s POPAI!

We’re incredibly happy to have picked up three Silver awards at POPAI 2026, recognising three very different projects that share one thing in common: creating retail experiences that get shoppers to stop, engage and take notice.

For WHOOP, the challenge was bringing a digital-first product to life in a physical retail environment. Our Peter Jones shop-in-shop won Silver in the highly competitive Shop in Shop, Pop up category, by creating a calm, premium space where shoppers could discover, understand and interact with the technology. The judges praised how the execution combined clear education, strong visibility and tactile trial, helping build understanding and confidence in a product that would otherwise be difficult to experience before purchase.

Want to know how we made it happen? click here and find out

Bold, playful and impossible to overlook, our Surreal front of store display in Waitrose, won Silver in the Short Run Temporary Category, designed to attract attention and encourage trial. Combining sustainable materials with unmistakable brand cues, the display captured Surreal’s personality while reaching new shoppers. The judges highlighted its approachable, light-hearted execution and strong visibility, creating a memorable retail moment. Not to mention its promotion to Head of Sales within the business!

Click here and find out more

We also picked up Silver in the Entertainment and Leisure category, with our super impactful standee designed for Allwyn UK, operator of The National Lottery, designed to turn a familiar purchase into something much harder to miss, using impactful 3D elements to create excitement and anticipation in-store. The judges recognised the execution for delivering a clear, engaging message, providing shoppers with a memorable reminder to play while bringing extra theatre and visibility to the retail environment.

These awards are a brilliant reflection of the creativity, hard work and collaboration that goes into bringing great ideas to life. We’re incredibly proud of the team behind each project and hugely grateful to our clients for trusting us with their brands.

The post Solving Grocery’s Most Confusing Aisle appeared first on The Valley Group.

]]> Valley Secures EcoVadis Silver Rating https://thevalleygroup.com/viewpoint/valley-secures-ecovadis-silver-rating/ Wed, 19 Aug 2026 11:53:08 +0000 https://thevalleygroup.com/?post_type=viewpoint&p=13307 The post Valley Secures EcoVadis Silver Rating appeared first on The Valley Group.

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← Valley Secures EcoVadis Silver Rating

POPAI 2026

We’re proud to announce that Valley have won 3 awards at this year’s POPAI!

We’re incredibly happy to have picked up three Silver awards at POPAI 2026, recognising three very different projects that share one thing in common: creating retail experiences that get shoppers to stop, engage and take notice.

For WHOOP, the challenge was bringing a digital-first product to life in a physical retail environment. Our Peter Jones shop-in-shop won Silver in the highly competitive Shop in Shop, Pop up category, by creating a calm, premium space where shoppers could discover, understand and interact with the technology. The judges praised how the execution combined clear education, strong visibility and tactile trial, helping build understanding and confidence in a product that would otherwise be difficult to experience before purchase.

Want to know how we made it happen? click here and find out

Bold, playful and impossible to overlook, our Surreal front of store display in Waitrose, won Silver in the Short Run Temporary Category, designed to attract attention and encourage trial. Combining sustainable materials with unmistakable brand cues, the display captured Surreal’s personality while reaching new shoppers. The judges highlighted its approachable, light-hearted execution and strong visibility, creating a memorable retail moment. Not to mention its promotion to Head of Sales within the business!

Click here and find out more

We also picked up Silver in the Entertainment and Leisure category, with our super impactful standee designed for Allwyn UK, operator of The National Lottery, designed to turn a familiar purchase into something much harder to miss, using impactful 3D elements to create excitement and anticipation in-store. The judges recognised the execution for delivering a clear, engaging message, providing shoppers with a memorable reminder to play while bringing extra theatre and visibility to the retail environment.

These awards are a brilliant reflection of the creativity, hard work and collaboration that goes into bringing great ideas to life. We’re incredibly proud of the team behind each project and hugely grateful to our clients for trusting us with their brands.

The post Valley Secures EcoVadis Silver Rating appeared first on The Valley Group.

]]> Upcycling To Create A New Home for Bees https://thevalleygroup.com/viewpoint/upcycling-to-create-a-new-home-for-bees/ Wed, 19 Aug 2026 11:49:35 +0000 https://thevalleygroup.com/?post_type=viewpoint&p=13301 The post Upcycling To Create A New Home for Bees appeared first on The Valley Group.

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← Upcycling To Create A New Home for Bees

POPAI 2026

We’re proud to announce that Valley have won 3 awards at this year’s POPAI!

We’re incredibly happy to have picked up three Silver awards at POPAI 2026, recognising three very different projects that share one thing in common: creating retail experiences that get shoppers to stop, engage and take notice.

For WHOOP, the challenge was bringing a digital-first product to life in a physical retail environment. Our Peter Jones shop-in-shop won Silver in the highly competitive Shop in Shop, Pop up category, by creating a calm, premium space where shoppers could discover, understand and interact with the technology. The judges praised how the execution combined clear education, strong visibility and tactile trial, helping build understanding and confidence in a product that would otherwise be difficult to experience before purchase.

Want to know how we made it happen? click here and find out

Bold, playful and impossible to overlook, our Surreal front of store display in Waitrose, won Silver in the Short Run Temporary Category, designed to attract attention and encourage trial. Combining sustainable materials with unmistakable brand cues, the display captured Surreal’s personality while reaching new shoppers. The judges highlighted its approachable, light-hearted execution and strong visibility, creating a memorable retail moment. Not to mention its promotion to Head of Sales within the business!

Click here and find out more

We also picked up Silver in the Entertainment and Leisure category, with our super impactful standee designed for Allwyn UK, operator of The National Lottery, designed to turn a familiar purchase into something much harder to miss, using impactful 3D elements to create excitement and anticipation in-store. The judges recognised the execution for delivering a clear, engaging message, providing shoppers with a memorable reminder to play while bringing extra theatre and visibility to the retail environment.

These awards are a brilliant reflection of the creativity, hard work and collaboration that goes into bringing great ideas to life. We’re incredibly proud of the team behind each project and hugely grateful to our clients for trusting us with their brands.

The post Upcycling To Create A New Home for Bees appeared first on The Valley Group.

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