← Bringing Fujifilm’s Retail Presence into Focus
FUJIFILM
Fujifilm wanted to unify its retail presence, ensuring that its displays not only looked great but worked harder to reinforce the Fujifilm umbrella brand.
Whilst the brands existing displays performed well, they felt disconnected, making it harder for customers to navigate between Fujifilm’s two hero product ranges, Instax and X Series.
The challenge? To create a cohesive retail identity that educates, engages and seamlessly blends both product personalities across shopper touchpoints.
Balancing Fun & Professionalism
Instax and X Series sit at opposite ends of the photography spectrum:
Instax is all about fun, spontaneity and instant memories, think bright colours, parties, and social moments. X Series speaks to the evolved photographer, offering more control, precision, and a classic camera aesthetic.
To bridge these differences, we developed a 3D design language that allowed both to exist within a common Fujifilm space without clashing. By combining warm wood tones, crisp white surfaces, and industrial concrete elements, we created a versatile backdrop that gave Instax’s bold colors room to pop while supporting X Series premium, traditional feel.
Scalable & Future-Proof Design
The new display system was designed with flexibility in mind, ensuring it could scale across different retail environments. We rolled out the concept in multiple formats, from counter-top units (CTUs) to a full shop-in-shop installation in John Lewis & Partners’ Oxford Street flagship. While initially designed for JLP, the system has been built with the future in mind, allowing for easy adaptation across other retailers.
Engineered to Last
Retail environments demand durability, so we crafted the displays from premium solid surface materials, ensuring they could withstand heavy footfall while maintaining a high-quality finish.
By bringing Instax and X Series together under one cohesive Fujifilm retail identity, we didn’t just improve navigation, we created an engaging shopping experience that lets customers explore FujiFilm’s world with ease. A perfect balance of fun, function and Fujifilm DNA.
“Our new Instax and X Series display at John Lewis Oxford Street is looking amazing!! So pleased to see it come to life.”
Rachel Moore, Retail Marketing Manager, Fujifilm UK
