The Valley Group

Retail marketing group creating powerful in-store solutions, driven by insight, knowledge and creativity

We’ve worked with PlayStation since the launch of the PS4 console in November 2013.  Supporting the launch with pan-European qualitative and quantitative research, we engaged with shoppers at store level to gauge their reaction to the in-store PS4 experience.

The aim was to find out whether it matched the buzz, excitement and anticipation created by other media used in the run-up to launch. We now work with PlayStation on pan-European campaigns, covering all the key disciplines: insights, research and planning, idea generation, conceptual design, campaign toolkits, copywriting, asset generation, artworking, production and fulfilment.

8

COUNTRIES

CREATIVE

THAT CONNECTS

EUROPEAN

SHOPPER INSIGHTS

100%

COMPLIANCE

More work

Akzo Nobel

Microsoft

The Health Lottery

Virgin Money

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