The Valley Group

Retail marketing group creating powerful in-store solutions, driven by insight, knowledge and creativity

KAO appointed us as their lead shopper marketing agency in 2012. Working exclusively for the John Frieda brand our partnership has seen John Frieda strive to re position themselves as a premium haircare brand.

By taking a strategic approach to the retail space, and carefully planning around category and wider media touch points we have supported John Frieda throughout their recent transformation. We pride ourselves in looking after all aspect of the shopper journey for John Frieda, from managing retail relationships, insight, design ideation, retail design and more recently effective and results driven experiential work.

INSIGHT

FULL SHOPPER • QUANT • QUAL

DESIGN

BASED ON KNOWLEDGE

PRODUCTION

QUALITY TO REFLECT THE BRAND

SERVICE

ACCOUNTS TEAM THAT DELIVER

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