The Valley Group

Retail marketing group creating powerful in-store solutions, driven by insight, knowledge and creativity

Valley were chosen to design a concept that would be used to reformat 112 new stores and ultimately differentiate HP from the competition. Each module was formed to ensure that the needs of different shoppers across the shopper journey are taken into account. The result was a design concept that not only differentiates HP from competitors, but also utilises a distinct brand identity leveraging the best of execution references from the HP family.

4

MARKETS ACROSS ASIA

600

PLUS STORES

SHOP

IN SHOP SOLUTIONS

CHANGING

SHOPPER PERCEPTION

More work

Dixons Smart Home

Gillette

Peek & Cloppenburg

Thomas Sabo

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