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    The Valley Group

    Retail marketing group creating powerful in-store solutions, driven by insight, knowledge and creativity

    Valley were chosen to design a concept that would be used to reformat 112 new stores and ultimately differentiate HP from the competition. Each module was formed to ensure that the needs of different shoppers across the shopper journey are taken into account. The result was a design concept that not only differentiates HP from competitors, but also utilises a distinct brand identity leveraging the best of execution references from the HP family.

    4

    MARKETS ACROSS ASIA

    600

    PLUS STORES

    SHOP

    IN SHOP SOLUTIONS

    CHANGING

    SHOPPER PERCEPTION

    More work

    Dixons Smart Home

    Gillette

    Peek & Cloppenburg

    Thomas Sabo

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