The Valley Group

Retail marketing group creating powerful in-store solutions, driven by insight, knowledge and creativity

Manufactured for more than 80 years, Dulux paint has an enviable and established reputation for quality with homemakers.

Dash – the first Dulux dog – makes his debut in a black & white advert in 1961 and The Dulux dog Spud celebrated his 50th anniversary in 2011. The Dulux brand values remain true to its founding principles: Inspiring, Uplifting, Authentic and above all a trusted friend that can be relied on for every occasion.

For over 10 years Valley have been upholding these principles and taking the Dulux message to the shopper in the highly competitive DIY and trade sectors. By bringing colour to life and by establishing itself as a ‘decorating partner’ the Dulux approach enables the brand to demonstrate that it is there to help consumers at each stage as they transform their home.

Valley helps ensure that the message is delivered loud and clear at retail.

INCREASER

PRESENCE INSTORE

SIMPLIFIED

SHOPPER EXPERINCE

INSIGHT

DRIVEN

INNOVATION

INCREASED ROI

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