Lidar technology revolutionises how SharkNinja and retailers understand shopper behaviour by capturing detailed insight such as dwell time and product engagement, offering the ability to shape the in-store shopper experience.

From the information gathered by LiDAR technology, we could recognise that the product communication on the display was complex and needed a rethink. To address this, teams were dispatched to stores to gather consumer feedback on how well the messaging was understood. Based on this valuable input, SharkNinja and Valley collaborated to redesign the display communication, resulting in improved shopper engagement and a noticeable boost in sales.

This nimble approach allows both the brand and retailer to tailor shopping experiences based on real-time consumer data, from product merchandising and pricing strategies to campaign effectiveness. Offering instant access to these insights empowers brands within a third-party retail environment, enabling them to stay ahead in a competitive market.

How It Works

LiDAR technology emits laser pulses to track customer interaction with items on display, offering detailed data on a product-by-product basis. This allows brands to craft engaging shopping experiences, optimising product merchandising, pricing strategies and campaign effectiveness whilst enhancing retailer sales performance.

“The design itself is eye catching, but up close the details really stand out, premium materials through-out give the customer that styling salon feel while they take in the product range in front of them. Brought to life wonderfully by James Haggas and the team at Valley they’ve knocked it out the park with this fixture. We absolutely love it “

Ainsley Sykes, Head of Commercial Initiatives, Retail Design and Technology, Currys