Jordans mission was clear: disrupt the shopper journey and convince customers to switch from their go-to brand, or expand their basket, by trying Jordans delicious new Popped Oat Crunch.

Challenge accepted.

Working within strict retailer guidelines, we developed a visually irresistible display, transforming the physical retail space into a memorable brand experience that captured the fun, flavourful personality of Popped Oat Crunch.

We prototyped, refined and optimised every element for production and eco efficiency, to ensure we supported Jordans sustainability ethos. Using standard sheet sizes reduced waste and cost, whilst the giant cereal bowl was crafted by bending card over lightweight honeycomb board, tough enough to withstand the daily onslaught of supermarket trolleys.

The results speak for themselves, drawing the eyes of 80,000 shoppers, acheiving a +4711% sales uplift vs prior week, with the halo effect of the activation continuing to drive sales +511% post activation. An incredible result for both Jordans and Waitrose.