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    The Valley Group

    Retail marketing group creating powerful in-store solutions, driven by insight, knowledge and creativity

    Why we can’t wait to get our hair cut at Amazon’s new salon

    Viewpoint Lite | 23/04/21

    Amazon has announced the launch of Amazon Salon, a new salon where customers can experience the best in hair care and styling. Set over two floors and more than 1,500 sq. ft. on Brushfield Street in London’s Spitalfields, Amazon Salon will trial the latest industry technology, from augmented reality (AR) hair consultations to point-and-learn technology.

    A new salon experience – and a new way to retail haircare products

    At Amazon Salon, customers will be able to experiment with different virtual hair colours using augmented reality technology, enjoy entertainment on Fire tablets at each styling station and capture their new look in a dedicated creative area.


    Amazon AR screen


    Showcasing a selection of bestselling professional hair care products, the salon will also test new point-and-learn technology, where customers can simply point at the product they are interested in on a display shelf and the relevant information, including brand videos and educational content, will appear on a display screen. To order the products, customers can scan the relevant QR code on the shelf to visit the product detail page on and purchase, with delivery direct to their home.


    amazon smart shelf edge


    Amazon Salon will initially be open to Amazon employees only, before it opens to bookings for the general public in the coming weeks. This will be an experiential venue where the brand showcases new products and technology. According to Amazon there are no current plans to open any other Amazon Salon locations.

    The Valley Group has worked with numerous haircare brands over the years to bring their salon products to life at the point of sale. With TapScan technology, Valley can add engagement and ‘instant buy’ opportunities to FSDUs and shelf edges; customers simply tap or scan the shelf edge to open product information and add to basket there and then. Click HERE to find out more

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