Dr Retail 22.03.21
The application of disruptive technologies has become more important than ever for retail industry players. Augmented Reality (AR) technology is one of them that offers a new digital experience. It transforms the customer experience into a visually interactive approach, allowing brands to connect with their consumers in unlimited creative ways. AR experiences generate 70% higher memory response compared to non-AR experiences, meaning that these kinds of experiences make brands much more unforgettable to consumers and directly affect purchasing behaviour.
The application of AR technology is very useful, especially in the beauty industry. Touchless AR beauty solutions allow beauty brands to create their physical shopping experience within the virtual engagement with customers by delivering touchless try-on conforming hygiene and health standards at the same time. Customers can try as many products as they want before deciding their ultimate choices. The technology can also be applied within the shopping websites of the beauty brands and their mobile apps. Customers can try the products on via their phones or computers, which makes the shopping experience more fun and effortless.
Touchless interactions have gained great importance in our lives. Due to the fact that sample products are no longer in use, it has become a critical problem for brands to regain the interactive user experience. At The Valley Group, we bring an innovative solution for these problems in partnership with PulpoAR.
Our Smart Mirror Set Up
We have set up our smart mirror with Valley’s TapScan technology built-in, which offers a brand new shopping experience. Our touch-free AR technology takes customers’ shopping experience to a new dimension.
Visitors are able to see the products from recorded brands on the digital screen, all with a touchless experience. Visitors activate TapScan via their smartphones and are automatically directed to a website. On the website, they select the products they are interested in. After that, they are able to virtually try the product, instantly by using the camera on the digital screen. After the try-on experience, the “Get a Discount” button appears on the screen for the related products. Then, visitors are able to take the discount code to the relevant store in the shopping mall to purchase the product.
In today’s world, where people are spending less on things and investing more in gaining experiences, the marketing of goods and services with AR will gather pace. It is the digital-first brand that takes the best position to win in this new environment. Let Valley’s retail experts show you how you can use AR technology for your brand to be best positioned among your competitors.