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    The Valley Group

    Retail marketing group creating powerful in-store solutions, driven by insight, knowledge and creativity

    Dr Retail 01.02.21

    The Age of the Insperience

    Since the first lockdown in March 2020, retailers have been forced to rethink their business models in radical ways in order to stay afloat.

    A third of UK retailers have launched new ‘in-home’ experiences, also dubbed ‘insperiences’. More interestingly over a third of consumers will continue investing in insperiences, such as virtual wine tastings, home workouts and remote styling sessions, even as retailers reopen. This coupled with a 30% reduction in office occupancy as a result of home working will inevitably see a 30% reduction in high street footfall. Retail is simply no longer about physical retailing.

    Valley’s been ahead of this trend for sometime and quickly realised the potential for its clients. Using our TapScan technology we’re able to provide customers a rich gateway to multiple Insperiences. Our technology enables customers to access digital content in a frictionless manner through printed QR codes on everything from product packaging to printed media. Our clients not only benefit from amplifying insperience content, but they amass valuable geolocation data and insights without relying on a customer ever leaving their home. Want to learn more about ways in which we can help your brand? Reach out to discuss further.

    Take a look at the research and findings from Barclaycard here:

    https://home.barclaycard/press-releases/2020/6/demand-for-in-home-experiences-brings-new-hope-for-retailers-pos/

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