Get in touch on +44(0)1535 272861 or fill out our

Tel: +44(0)1535 272861

Email us

    The Valley Group

    Retail marketing group creating powerful in-store solutions, driven by insight, knowledge and creativity

    What is a Glorifier and what does a digital version look like?

    Viewpoint Lite | 26/01/21

    A “glorifier” in the context of an in-store display is something that creates stand-out. Here at Valley we make thousands of glorifiers for brands and retailers every year, from simple graphics to mixed-material product highlighters that sit on a shelf, in an aisle or on a window. Glorifiers have long proved to be a valuable product merchandising tactic, but we’re seeing a big shift in how products are highlighted online. Web banners, digital pop-ups and other digital ad formats have quickly become annoying and disruptive and not in a good way. The best brands today are already using a host of next generation websites and well considered digital tools that not only create stand-out but also provide immersive interactivity.
    valentino bag floating in air
    The new Valentino Insights platform is one such example, a virtual voyage that encourages visitors to discover the latest fashion, accessories and objects across a number of synthetic shelves. This immersive space in many ways is the equivalent of an in-store glorifier, it’s just much more enveloping, entertaining and informative. The experience naturally links out to e-commerce for a friction-free shopping experience. Experience it for yourself here:
    add Valentino to basket
    If you’re interested in learning more about how web-trends and the next generation of digital tools are transforming retail and the way we shop, get in touch.
    meet the three marketeers


    This website uses cookies. You can read more information about why we do this, and what they are used for here.

    Accept Decline