The Valley Group

Retail marketing group creating powerful in-store solutions, driven by insight, knowledge and creativity

Dr Retail & news 11.05.16

Recycling Retail for the Good of the Planet

Recycling retail Coca Cola marketing one brand CSR sustainability green

Back in 2012, we suggested to the Government that there was life in Olympic branded retail marketing collateral, after the games. The concept was based on the premise… “I am a retail display… Tomorrow I’ll be educating children about the planet”.

We suggested that ex displays could be recycled into educational equipment such as; mini wind turbines and microscopes, to name just a few. 

Screen Shot 2016-05-09 at 16.58.06

Today, Valley have turned the concept into a reality in India, recycling retail product displays into educational tools. Please view the video below to see the work that is going on. 

The big question is, what could you be doing to do your bit?

We have some great ideas, let’s sit round a table. 

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