Retail technology is an ever changing beast. More powerful microchips, higher definition screens and fantastic new software drives this market, with the end product being a wealth of big data. At Valley we have been at the cutting edge of this technology for many years and are lucky to have some very prominent partners to support our innovation.
Smart store technology is allowing us to know better how the shopper is engaging with their wants and desires.
• Imagine a store with eyes and ears that feeds all important data back to you daily
• Imagine knowing what the shopper had bought before and what he is looking for today
Imagine knowing that the lady who had entered the store was going to walk out because
she couldn’t find the item she wanted in her size
• Imagine knowing that three people needed assistance from a staff member,
but couldn’t find someone before walking out
• Imagine a shopper looking online and being able to trace the customer journey to store and the purchase of the product
We will be checking out all the latest technology at this years AR and VR World in October in London, if you would like to come along too CLICK HERE to find out how to get tickets.
Valley is proud to be associated with global technology giant Intel and we are working on some fabulous programmes together. When intelligently deployed, Facial recognition technology, iBeacons, RFID and screen content management will deliver the ultimate in highly targeted and totally relevant marketing content. Online and offline, on your smartphone screen or at the shelf edge, our combined expertise will put cutting edge technology at your fingertips and delight and engage your shopper in ways you didn’t think were possible.
The use of smartphones in store presents retailers and brands with an unrivalled opportunity to communicate and engage. iBeacons offer a seamless and integrated experience, solving problems that people have been trying to resolve for years. iBeacons enable a direct link to be drawn between a shopper viewing a promotion and then making a subsequent purchase, clicks to bricks measurement.