Valley were chosen to design a concept that would be used to reformat 112 new stores and ultimately differentiate HP from the competition. Each module was formed to ensure that the needs of different shoppers across the shopper journey are taken into account. The result was a design concept that not only differentiates HP from competitors, but also utilises a distinct brand identity leveraging the best of execution references from the HP family.

4
MARKETS ACROSS ASIA
600
PLUS STORES
SHOP
IN SHOP SOLUTIONS
CHANGING
SHOPPER PERCEPTION

more work

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