HP India – Chennai Store

Valley India was selected to produce this innovative flagship store on behalf of HP at Phoenix Market City a fabulous new Retail development near Chennai, formerly known as Madras. Each module was designed to ensure that the needs of different shoppers across the shopper journey are taken into account, from a design concept that differentiates from competitors and utilises a distinct brand identity leveraging the best of execution references from the HP family.

Valley India has been charged with a number of similar store design and fit out programmes across the whole of India to create consistency across HP Stores throughout the region using this flexible system of unitary which can be adapted to different permutations and combined in an optimal way to fit the different environments, locations and consumer profiles in order to drive premium brand experience & experiential shopping with a minimal aesthetic and strategic visual positioning.

“Enhance your shopper experience”

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