Youth 100 List – What makes brands attractive?
This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.
Brands that make life easier, more fun or help to save money are highly rated by young people according to a new report by youth researchers Voxburner. YouTube tops this year’s Youth 100 list, followed by Amazon, Google, BBC and Ben & Jerry’s.
Many brands in the top 100 follow these three fundamental requirements and those that achieve one or more are higher up in the list, according to Luke Mitchell, head of insight at Voxburner.