A Brand-New Powerhouse in European Retail Marketing

Two of the foremost retail marketing agencies have joined forces to create an exciting new company to manage their global clients in Europe as well as offering European brands and retailers access to a suite of global retail services.

The Valley Group is one of Europe’s premier retail agencies, and US based Outform have joined forces after collaborating on several global projects, to form Outform Valley Ltd.

Integrating the two teams, infrastructure, and distribution into one operation, will provide the European market with global reach and cost effective retail, innovation and retail technology services. The group’s mission is to become a leading global retail agency by providing clients who seek multiregional end-to-end support with a dedicated partner.

“We’re seeing that brands and retailers are confronted with obstacles when it comes to creating a consistent experience in retail across regions. At the same time businesses are moving towards smaller internal teams committed to channel marketing, and are looking for partners that can provide a full suite of dedicated retail services. By offering global and local capabilities we’re able to maintain consistent shopper experiences on a large scale. There’s a huge opportunity here, which is why we’re expanding our presence,” said Ariel Haroush, CEO of Outform.

The Valley Group’s 125 years of experience, combined with Outform’s agency heritage and global production capabilities will offer clients truly comprehensive and unparalleled shopper marketing, manufacturing and print services. With enhanced reach and support, Outform Valley can empower global brands and retailers with greater control over product launches, brand compliance, and retail distribution.

“With the world of retail constantly changing and the need to deliver a better-connected experience for the consumer we will provide an easily accessible multi-platform resource for our clients. Combining capabilities and years of experience, enables us to offer the best quality, competitive pricing, and guaranteed results. We provide solutions to every vertical, whatever their needs may be,” said James Haggas, the new Managing Director of Outform Valley, Mr. Haggas will oversee strategic growth in client relations and operations.

Outform Valley offers shopper marketing strategy, creative, mass and bespoke production, and installation for temporary, semi-permanent, permanent P-O-P, and full scale shop-in-shop creations. The agency services all sectors of the market and guarantees total program management to clients.

In conjunction with expanded production services, the merger of The Valley Group with Outform bolsters the group’s existing shopper insights division enabling dedicated management of market research and retail planning to North American, Asian, and European markets. The merging of The Valley Group and Outform reinforces plans for growth with a vision to become the global leader in retail marketing.
Find out more at www.outform.com

About Outform Inc.
Established in 2003, Outform has sites in Miami, San Francisco, Shenzhen, Mumbai, Tel Aviv, and London. The agency is one of the industry’s most advanced manufacturers of retail solutions and technology.

About The Valley Group.
Founded in Yorkshire, The Valley Group has been in business for 125 years. The company has focused on offering retail marketing services to Europe’s leading brands and advertising agencies and has offices throughout Europe.

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