Vending convenience

Following the last post about vending machines, I stumbled upon several other vending examples that have found very specific niches. From prescriptions to shoes to bicycle parts and now swimming suits.

InstyMeds has created a vending machine that will provide prescription drugs and is designed to be placed in emergency rooms, doctor’s offices and clinics.

Offering a remedy of comfort, Rollasole and Afterheels have been vending comfortable ballet flats in nightclubs. They even come with a matching bag to place the constricting heels in on the way home.

In the mechanical industry, Trek have introduced a machine that vends bicycle parts and is conveniently located off a bike path.

Most recently, Quicksilver have teamed up with The Standard Hotels and now have a vending machine offering their line of swimming suits at the hotel’s pools.

I like the idea of using the traditional idea of vending machines, specialising the product, and marketing to a specific niche. Being able to provide exactly what a consumer needs in the exact place provides customer satisfaction. The isolated nature of placement of vending machines also significantly lowers competition.

On the topic of isolation, many times when you NEED a vending machine, you’re not next to an electrical supply. Well, no worries, there are now solar powered vending machines, thanks to Solar Energy Vending, which can provide treats where you need them like ice-cream on the beach. Not somewhere sunny? Well, just replace the solar panels with a windmill and you can have nice hot drink at the bottom of ski slope.

“Enhance your shopper experience”

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