I was recently in San Francisco on a business trip visiting some of our clients and I managed to squeeze in a couple of hours looking around the shops in the city centre. It’s really impressive, Saks and Bloomingdales particularly stood out for me – their in-store and window displays were fantastic, they’re so keyed into shopper in-sight.
San Francisco seems to be test bed for a lot of major retailers, so it was a great opportunity to go and experience how they do things and take inspiration for our own clients.
It rained a lot while we were there, but I got some in-store shots for you to see.
Next stop, Vegas for the Global Shop conference – watch this space!