I saw this article on in-store news and thought I’d share it with you.
It is announcing Sainsbury’s using new signage technology from Episys. The change is hoping to create a unified signage system that will bring together all in-store materials including promotional advertising and shelf-edge labelling, enabling the retailer to react more quickly to market conditions.
The atricle says: “Retail Enterprise Suite, the technology from Episys, will generate all labelling and signs to ensure that they are consistent for all Sainsbury’s’ core grocery, home and lifestyle items. The improved efficiency is intended to enable staff to spend less time on administrative activities and more time serving customers.”
I think this is a great idea and will improve the entire shopping experience for their customers. Let’s see if everyone follow suit…