A revolutionary new method of buying books has been implemented by Blackwell bookshop in it’s Charing Cross store.
Their high-tech kiosk prints and produces the book within minutes of it being ordered at the counter. The Espresso Book Machine, from On Demand Books prints, trims and binds paperback books, with full colour front and back for the same price as the book would be sold in store.
Blackwell expects that offering books at the point of sale, and only printing books that are requested by the customer, will allow customer service to improve, creating a more personal service.
Consumers will have the option to upload and publish their own content, or choose from over 400,000 titles on the system. Retailers will have the capacity to hold the stock equivalent to 50 book shops, totalling a huge 20 miles worth of traditional shelving.
This new move is an exciting prospect for retailers, as no wastage should occur. Demand will be directly supplied as and when the consumer wants the book, keeping both retailer and customer satisfied.
Although this new move is only currently taking place within the Charing Cross Blackwell bookshop, it could well convince other retailers to follow suit, bringing us into a generation of “print while you wait” services.