P-O-P Reaches new heights

Biscuit manufacturer Oreo show that in-store prominence, innovation and clever use of the featured product all contribute to a truly unique Point of Purchase display.

The display ties in with the launch of the world’s tallest building in Dubai, replicating the buildings appearance and enticing customers to be photographed in front of the display. Its a powerful method of raising brand awareness and proof that relating P-O-P to recent and relevant events can increase a customers chance to interact with the product itself.

Take a look at the video  OREO Aims High through P-O-P

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