Innovative POS but is it effective?

An innovative idea from the United States in maximising POS through the in-store customer journey by using the checkout conveyor belt as a promotions tool. This may seem like a brilliant innovation at first however when you drill down into the basics of its placement it has its flaws.

The most obvious problem with this placement is the fact that customers will cover the surface almost immediately with shopping, hiding any of the promotional messages displayed. However more importantly, unless the products being promoted on the conveyor are immediately to hand for the customer they will have little chance of purchasing at such a late stage of their shopping journey…

A great idea and proof that P-O-S has potential in so many different locations even if it needs a little refinement.

Follow this link Checkout P-O-S..but does it work?

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