Infiniti uses augmented reality for point of purchase display
Following my last post about augmented reality, I have found several more uses of this new technology. Infiniti recently used augmented reality for a point of purchase display which is really eye catching.
Utilising this new technology for point of purchase display is an excellent way to reach consumers. While people are interacting and “playing” they are being given the company’s message, whether that be product information or a promotion.
Shoppers can hardly resist the new technology. Otherwise hard-to-reach consumers are now willingly participating in marketing and advertising.
Infiniti was able to showcase a new product, position itself as a cutting edge company, highlight key features and promote its product in an innovative and fun way.