IKEA enhance loyalty scheme with in-store kiosks

IKEA has launched a new, advanced technology concept in six of its Belgium stores to help encourage customers to join their IKEA family loyalty scheme.

Kiosks positioned around the store allow the customers to sign up to the scheme without the need for staff assistance. The kiosks have been piloted across Europe, with just over 28 now in use.

The kiosks, created by Quant Marketing and Protouch, also provide the user with helpful information about the store, including upcoming promotions, offers and events.

Tim Schroons from IKEA Belgium, said to In-Store News: “We are very happy with the new family registration kiosks in our Belgian stores.

“They gives us a much more efficient way of recruiting new IKEA family members without the presence of a co-worker being required. This versatile solution allows us to recruit new members and have existing members print out a temporary card or update their customer profile in a user friendly way.”

This is a great idea and shows how technology is not only improving the customer experience, but also making business more efficient.

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