With the festive season well and truly upon us, it seems the credit crunch is forcing families to rediscover the true meaning of Christmas. Consumers are inevitably spending less this year, so the shopping experience is crucial to helping retailers secure those valuable purchases.
This is something I was discussing with a new designer from South America based Bogota last week. He works with a specialist team of around 50 designers, all of whom specialise in point of purchase. It was great to speak to someone who plays such an important role in what we do, and also to get an insight about the trends and styles affecting point of purchase overseas.
Last week, after much arm-twisting, I also attended the launch of the new lingerie and swimwear collection from La Senza. The event was held at Home House in London and as you can imagine was a sea of models in their underwear and champagne – it’s a hard life!
Over the past couple of years the chain has really diversified and updated their image, for example the new face of La Senza is everyone’s favourite WAG and ‘I’m a Celebrity ’contestant, Gemma Atkinson – plus they’ve recently joined forces with the Pussy Cat Dolls to launch the new‘ underwear as outerwear’ range. It will be interesting to see how the brand revamp is echoed in their in-store environment.
I’ve also just got back from a fleeting visit to Holland where I met a number of potential new business leads and also had a nosey at the current point of purchase displays being used there, whilst doing a bit of Christmas shopping.
Finally, you’ll have noticed the picture of yours truly in this post. This was the product of standing in the cold on a very busy Oxford Street for over an hour with a Marketing magazine photographer a couple of weeks ago. The photo is to accompany a feature article in Marketing as part of the Forward Thinking issue. Look out for it in January!
Will post again soon, I’m off now to get cracking on my daughter Holly’s Christmas presents! Good luck with your preparations and Merry Christmas from me and all the Valley gang.