Over the past few years we have seen an increase in the number of floral window displays globally. However we have seen a particular rise this year.
In April, we saw Haagen Dazs exclusively team up with Liberty London to sell their ‘little gardens range’. On sale to the public were two brand new ice cream flavours. Their shop window, created by Rebecca Lousie Law, featured 10,000 fresh flowers to create a breathtaking display their customers would never forget.
In May there was the annual Chelsea in Bloom, which this year was themed ‘Carnival’, inspired by the Rio 2016 Olympic games. Here we saw the likes of Links, Hackett and Kiki McDonough capturing the fun and colour of the carnival, with their own little twists. Cosmetics A La Carte chose their colourful palate range based on the colours of their make up inside the store, which gave customers an insight into what they could look forward to inside.
Links of London
Cosmetics A La Carte
The botanical theme was also apparent across the pond in the states at the flagship store of Saks on 5th Avenue in New York. The windows were filled with brands such as Dior, Givenchy and Chanel’s own flower walls to support their theme of ‘The Secret Garden’ this spring.
One exhibit we cannot forget about is the annual Macy’s flower show in spring. Their theme this year was “America the Beautiful”, which showcased a variety of landscapes throughout America, using flowers native to their country. Throughout the 5 stores, which the shows are exhibited in, around 5,000,000 flowers are used to attract customers to the stores.