Some of the best designed stores look amazing before you even notice what’s for sale.
Similar to Ikea’s mock room set-up, L’Appartement’s interior entices you to come in. It looks like a lush, well-decorated and furnished home.
Once in, after appreciating the beautiful decor, you begin to notice what’s actually for sale. Many of the items are exclusive to L’Appartement and showcase designer’s creations.
I think it’s the visual impact of the shop interior that makes it successful. When laid out in a lavish, creative way you can really appreciate the ingenious design of it’s products. It also allows you to visualise how the products would look and what other pieces would coordinate with them. It’s shops like this that make it hard to leave with only one item.